New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

Video Advertising & Blogging Dealer Digital Marketing Workshop In Calgary Jan. 19 & Edmonton Jan.20

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Welcome To 2015! Video Advertising & Blogging For Dealers IS A Must!

*Internet video traffic will be 69% of ALL global consumer internet traffic by 2017*

Quick Facts:

  • Over half of 25-54 year olds share video online
  • A minute of video is worth over 1.8 million words
  • 5 benefits of blogging are increased seo, leads, search rank, online identity and overall network
  • Internet video traffic will be 69% of ALL global consumer internet traffic by 2017


  • You will learn:

  • Why 76% of consumers on average prefer to consume YOUR brand via video
  • A look at a few case studies in the auto industry who have achieved success
  • What makes a great video stand out to a car buyer
  • Should you produce the video in house or hire a outside agency?
  • How to storyboard and come up with a series of video content
  • What is BLOGGING?
  • HOW AND WHY is blogging so important
  • Why GOOGLE rewards your SEO (Search Engine Optimization) rank when you have a blog
  • What is keyword indexing and rich format content?
  • How can your blog become a lead generator?
  • How often should you blog?
  • Who at the dealership should be responsible for this?
  • How do you measure the ROI? (Return On Investment)


  • By the end of this full day Ryan Holtz/Alberta Motor Dealers association hosted workshop, you will understand video advertising basics and what your customer’s expectations are. You will also understand the importance of blogging and why exactly in 2015 it is going to be one of the BIGGEST and CHEAPEST forms of advertising.

    REGISTER HERE

    #HoltzMDAWorkshop on YouTube True View & Online Conversion for Alberta Auto Dealerships

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    Well, another awesome session with Edmonton and Calgary automotive dealers on the subject of YouTube true view and online conversion. I wanted to write a quick blog post and share some conversation from both sessions that was happening on twitter using the hashtag #HoltzMDAWorkshop.

    Screenshot 2014-10-06 10.14.40 Bragging rights for the most tweets goes out to Gwyn from Maclin Ford who was tweeting up a storm. A close second goes to Caitlyn from Charlesglen Toyota in Calgary. Thanks to everyone for the tweets and awesome participation!

    I love doing these workshops as I feel the auto industry is growing and expanding and it is super fun to be apart of that. Some great questions were asked and thoughts and ideas given. This makes for the perfect mental challenge! Some of the topics we covered were:

  • Online conversion and how to keep organized
  • Successful concept to completion for YouTube trueview campaigns
  • Creative and engaging concepts to acquire and maintain customer relationships
  • Have a peek at some of the conversation that was happening on Twitter!

    Please subscribe to my blog and let me know what YOU think.

    Gallery of Tweet and Pictures!