What is analytics and how do you measure website traffic?
- Click Through’s
- Bounce rate
- Geo Targeting
- (PPC) Pay per click
- Organic ranking
What kind of content should I have on my website?
What kinds of expectations and things should I be asking my website provider to ENSURE I am getting what I need and not being taken advantage of?
How do I use Social Media to push more traffic to my website ultimately increasing my online leads?
Where should forms and “Call To Actions” be placed on my website?
How can I measure my ROI (Return On Investment) from my website?
What are good and bad examples of websites?
Common misinformation website vendors are telling auto dealers?
How do I make my website a “Online Store”?
How to tell when a website vendor is not being truthful?
By the end of this course you will understand how website traffic works and what Search Engine Optimization (SEO) is. You will also understand and be able to ask your website provider specific questions to make sure you are not being taken advantage of and can ultimately make more educated decisions that will hold your website provider accountable.