Nobody Loves an Advertisement, They Love A Story #MarketingTips

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Nobody Loves an Advertisement, They Love A Story

I know, right?! People still seem to get taken back by this statement when I say it. I stand firmly behind it, the days of getting sold are coming to a very abrupt end. Inbound is making up a ton of the leads that are transpiring into the almighty sale. Think of it logically…..do you really wake up in the morning and confess your love for that first advertisement that appears in your Facebook news feed or that little mobile banner ad on your local weather app while you are on the toilet?! Hell NO! I know you do not. We are slowly trained to condition our brains to avoid the advertisements UNLESS we are choosing to make the decision to pursue the product on our own accord. Funny how that works, EH?

Now, let’s wake up again and start over, when you see that furry little kitty or puppy post on your Facebook, Twitter or Instagram feed, you tend to smile and even share that onto your almighty timeline…why, I wonder?! That is because it evoked some sort of emotion to make you feel compelled to relate with the piece of content or post. That little kitty or puppy automatically reminds you of your own pet, or a pet that you recently lost or a friend’s pet, it helps your mind automatically correlate to a certain feeling, time and emotion. This is what we call storytelling, the ability to articulate a thought, idea or opinion and convey the message through the proper context. Since we were young, all we did was read stories, so our minds are trained right off the hop to love and appreciate a great story that does not start with a pitch!

How does this relate to your business, whether that be an auto dealership, real estate brokerage or just your local cookie company? It relates because you have a product or service and simply want people to be interested enough to come in and try it out. The “sell” is really the story as to why they should come in and spend their hard cold cash on your product or service.

Things to consider when crafting your story as to why people should come in and check out your product:

1. Who would my product or service benefit? (No, not everybody, be more specific)
2. What need or desire does my product fulfill?
3. Who is a large segment of my buyers? (age, location, interest, etc.hbb)
4. Which platforms am I going to use to share my content? (Facebook, Twitter, Instagram, Snapchat etc.)
5. What is the proper context to syndicate my content? (If your customer is on Facebook, but you are pushing out on Instagram, then clearly, not good)

In 2017, contextual marketing is more and more relevant as the days of “spray and pray” marketing to the masses are coming to a close, it is all about personalization and even though it creates a crap load more work up front, the results on the back end will be very pleasing.

Let me know your thoughts! Do you love an ad?

Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show by Introducing Social Media & Digital Marketing to Gain Online RV Shoppers

ORVDA Official Press Release

ORVDA Official Press Release

Ontario Recreational Vehicle Dealers Association in Partnership with Ryan Holtz Marketing Consulting & Training Breaks All-Time Sales Record at The Toronto Fall RV Show!

What an amazing digital marketing campaign and an even better partnership! The Toronto Fall RV Show was an absolute hit! The ORVDA commisioned us to execute their first ever digital marketing campaign. Natalie and her team at ORVDA including the board have been a pleasure to work with as they want to be innovative and a head of the curve. With the 2017 RV buyer so sophisticated in their online research, it is imperative that our marketing efforts meet them where they are prior to the show. We executed social media, ppc, video pre-roll and LIVE video as a few of our digital marketing efforts.

As a result of this great result and partnership, we are pleased to announce we will be doing the digital and social media marketing Hamilton, Ottawa and the two Toronto RV shows. We will also be rolling out online marketing webinars for through our partnership with The Recreational Vehicle Dealers Association of Canada in the next coming months. Stay tuned!

Please contact us here to find out how we can help market your event or trade show successfully using social media and digital marketing strategies.

[VIDEO] Being Great or Acting Great? If you are in business, then you must be bold. People will treat you as you act. Life of an Entrepreneur. Refer to “Chris Eubanks London Real” interview on YouTube

Being great or acting great? Is there a difference and more importantly, does it matter? If we truly believe that perception is reality, then being and acting great could very well lead us to the same result. I recently watched an interview on London Real with Chris Eubanks who is an amazing boxer in Britain and a true class act. Chris’s mild manners and bespoke attitude are a huge contrast from volatility and ferociousness in the ring. In a way, it kind of makes sense. The interview in this interview kept reading articles and statements about how people thought he was “great”. You could tell that Chris was almost uncomfortable with this notion and repeatedly said that he was not great, but simply acted great. He said that is he acted great, then people would think he was great and if that happened then he actually was great.

As entrepreneurs, creative, marketers and business owners, it can often be isolating as you do not get the “water cooler” talk that often comes with the situation of being employed for someone else or simply an employee. As a result, we have to pull inspiration from different resources and outlets often leaving us in a state of be wilderness and maybe a tad of humor and weirdness. After all, as business owners, we really are weird and that is okay. It is why we are entrepreneurs, in most cases, we make terrible employees and that is a statement all to itself.

You might be asking, what or how does watching an interview on a professional great boxer help with running a business or succeed in capturing your online customer’s attention in the digital marketing world? I am happy that you asked. Truth is as a business owner, you are running into several situations which are dark and completely foreign. If you are a business owner that is striving for innovation in their particular industry, whether it be automotive or real estate, then you literally might be cutting and forming new territory and that is a challenge all to itself. When moments seem tough and uncontrollable, we all must ask our self and remind our self why wen entered into this particular genre of life, entrepreneurship. Anyone who has ventured out knows that there is much sacrifice that comes with this sort of lifestyle. An example is I am sitting on an airplane right this minute to complete a digital marketing campaign for the Toronto Fall RV Show while my wife is 16 days from giving birth to our first child. The ying and the yang is in true effect. I get many privileges and flexibilities with being my own boss, but I also have to sacrifice to stay in the game and strive. Are you great? Or do you act great? In regards to myself, I do not have an answer, but I do know that I want to act great and bea leader in all categories of my life. Business is great, family is everything though.

Drop me a comment and tell me what video or article that you pull inspiration from to keep aspiring to your goals.

New Google Ad Function Allows Gen Y Car Buyers A Direct Path To The Car Sale Using Text Messaging | Canadian Auto Dealer Marketing

screenshot-2016-11-19-16-24-00 Purchasing a vehicle just got intense, but wasn’t it already? Gen Y’s expectation of the dealer and manufacturer just got heightened. No more tacky “on hold” phone music while you wait for the secretary to scramble and find a sales person to take your “UP”. Text messaging is a function that has truly changed how we communicate as a culture and world. It allows us to multi-task and talk to many people at one time without being bogged down by the old school phone call and voice to voice. I did a workshop on this very sales technique through The Motor Dealers Association of Alberta last year where we talked about CRM systems lack of ability to follow conversations between car buyers and sales people that were within the text messaging environment.

In an article written by Vince Bond from the Automotive News, he interviewed Kia’s Head of Digital Marketing David Schoonover and asked why he thought text messaging was so intricate in landing the sale. Read the article here. In the article Kia talks about how they understand that Gen Y simply does not want to wait on the phone for 5 minutes and the expectation has changed.

In the automotive marketing workshops and seminars that we do, we always stress the importance of understanding what the car buyer needs and the preferred context they want to communicate in. So important in 2016!

If your dealerships has questions or would like training on how to use texting and text ads to land more deals, reach out to us here.

Also a huge shout out to Platinum Mitsubishi for allowing us to use a screenshot from their recent Google Text Ads.

Uh oh! Beginning of The Trust Cycle: Using Social Media & Digital Marketing to Engage Your Customers

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Uh Oh! Platforms, wires, people huddled together trying to get those extra few bars of battery life at the airport. This truly is the digital connection economy. Hopping on an airplane witnessing passenger reactions when flight attendants tell them no monitors are available to view shows. Their only option is to download the app and view on their laptop, iPad or smart phone device is sobering to say the least. For the “millennial” this is just normal life, but as a fellow entrepreneur and marketer, I wonder how they feel or how I would feel if I was in their position. Needless to say, this is our new reality, so let’s make the most of it.

When talking sales or execution of a marketing strategy, the funnel is always brought up. What people tend to forget is the way someone comes into the funnel has completely changed. They are entering the funnel wayyyyyy before they meet you, they are entering digitally on their own terms, in their own time. This is HUGE! Does social media sell and what the hell is the ROI? Well, those are great questions, but it is accurate to say that social media, search and display are the beginning stages of the trust cycle, so if you want to say hello to your customer, I suggest you get social and start building trust. By doing this, I do not mean come outta the gate swinging and asking them to buy your sh*t, but rather to establish some value and authority in your chosen space.

Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube are known as social media networks, but make no mistake, they are platforms where people spend a ridiculous amount of time and breath on. We call these platforms, and there are three main stages to platforms: traction, maintaining and expansion. Out of these three, traction is the hardest. Think about trying to lose weight, hardest part is literally getting started. This is part of human nature, if we do not see immediate results or get the desired reactions from our pees, we often dismiss our initial reasons for starting out on the venture. Traction is social media or plat forming is no different as it takes time, dedication and constant thumb exercise. Hah did you get that joke? Are you thumbs hurting? I know mine are!

When tackling you’re your social media strategy for your real estate company or automotive dealership, think of it as a going on a date for the first time. The initial first 5 minutes of the interaction will often likely determine the outcome of what that encounter will look like as it goes on. Ask yourself how you can provide value and gain trust with your customer when making posts or curating your content. Remember, this is not a game, it is all about interacting with people! People are not dumb, they know when someone is trying to sell them, stop it! Seth Godin say’s it best, we are in a permission economy!

Get out there and build some trust!

Come say hi to me.

Facebook Live Ups The Anti With Two Person Interview Style Broadcasts and Waiting Rooms!

IMG_1624 Wow! Facebook Live is pushing hard to disrupt Periscope and main stream television and news cable networks! Since launching their video live streaming service, they have had great success being featured in several hot button news stories along with their existing user base gobbling up the new feature!

In an effort to dominate the online social media space, both personally and professionally, Facebook has been impressive as they have diversified their product offering and really utilized their 1 billion plus users.

Some of the ways businesses are making use of Facebook Live are:

1. Behind the scenes sneak peeks
2. Customer Q & A mixed with frequently asked questions
3. Product reviews
4. How to segments
5. Employee spotlights

With instant access to people’s lives and everyday experiences, Facebook Live has taken full advantage of people’s desire to see through their friends eyes or smartphone camera! Offering live maps to see all the live broadcasts from around the world literally grants people an un-edited and raw unique experience.

I think this new update by Facebook just solidifies where we are headed. Everyone who has a smart phone literally is their own media.

What do you think about the new update?

Come drop me a line here.

Instagram Stories OR Snapchat Stories? Or Both? Casey Neistat YouTube Fun!

*Please note, copyright belongs to Casey Neistat YouTube Channel*

I seen it coming! This all new update is a brilliant move by Instagram for several reasons! Being that Mark Zuckerberg, CEO of Facebook offered to purchase snapchat and was snubbed ultimately led to this. With Facebook’s current database of 1.5 billion and counting and Instagram with 500 million plus, this makes marketers, companies and people who have a substancial following on Instagram that much more drawm to use the platform.

What is Instagram Stories and How Does It Work?

In a nutshell, it allows you to take snapshots of your everyday activities and use emoji’s and various text to animate and have fun! Again, just like snapchat stories, they last 24 hours. To get a detailed description click here as Instagram beautiful lays out how stories works.

Now, first thing I thought was “good grief, another platform to keep up with and when in a live moment I want to share, how do I choose?” Well, after spending some good time I must admit I load up my live stories into Instagram and then download onto my Iphone Camera roll and syndicate through my camera roll onward to Snapchat memories. Some would call this a “snapchat sell-out” but for me, time is valuable, but I still want to maintain a presence on both.

Being a marketer and marketing agency owner, it is my opinion that Instagram stories is a massive opportunity to connect with your customers and friends in a much more intimate and authentic way ultimately increasing the bottom line. That being said, we cannot ignore how big Snapchat is and the young demographic that represents so much of our beautiful millennials.

To close this post, I suggest companies and people use both and figure out a good balance in your social selling strategy.

Come say hi on Instagram to me here and tell me what you think!

3 Reasons To Snapchat While Traveling | Amalfi Coast (Positano), Italy

Using Snapchat while traveling is a must! Recently, I was in the Amalfi Coast, Italy and had several people message me telling me certain places to visit and see. It really gave me a custom experience in my travels throughout Europe!

3 Snapchat tips:

1. Snapchat first thing in the morning telling people what your day looks like.
2. Ask your snapchat following a question like: “Where have you traveled?”
3. Try to add Geo-filters to the snapchat because it really authenticates where you have been!
4. Bonus tip: just follow me @RyanHoltz1

Overall, the beauty of snapchat is you can really get a different experience overall rather than just going somewhere. I had over 5,000 messages and snaps of people telling me where and what to experience. What ultimately was great, was local business in Europe that were locked into snapchat beefed up the experience tremendously!

Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

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Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!