REGISTER: Facebook Advertising For Small Business Workshop on 104 Street In Edmonton!

RH_Public-Workshop

MUST ATTEND Facebook Advertising Workshop For Small Businesses!

Join Internationally Recognized Marketer and Speaker Ryan Holtz as he hosts a workshop teaching you how to grow your business using Facebook Ads that are strategic, well thought out and catered to what your customers are looking for! Ryan services clients ranging from Jiffy Lube to Ford and is a regular tv and magazine contributor along with many other credentials.

You will learn how to:

1. Setup your business Facebook fan page
2. How to remarket to your existing database
3. The difference between the many different Facebook Ad options
4. Custom design your page to appeal
5. How to integrate your website with Facebook Apps
6. Generate reviews on your page to help establish your online reputation
7. Launch ads right from Facebook pages
8. Geo target by location and interest to new customers

Call or Text 780.218.5899 to register.

Where: In the heart of downtown on 104 street at Kristin Zabos Photography Studios (#217 10113 – 104 street)

When: Thursday, April 7, 2016 9:30am – 12:30pm

Cost: $69 investment which includes a catered lunch and your beautifully reserved spot! (All major credit cards accepted with receipt of payment provided.)

Intro To Snapchat & Facebook For Calgary & Edmonton Automotive Dealers! | Ryan Holtz

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Intro To Snapchat & Facebook For Auto Dealers!

Edmonton: April 4, 2016

Calgary: April 5, 2016

With almost a quarter of car sales coming from millennials, dealers NEED to incorporate Snapchat into their digital strategy!

We will learn:

1. How to use snapchat daily lenses

2. How to incorporate snapchat into the delivery process

3. How to incorporate snapchat into everyday service aspects of the business

4. How to use snapchat face swap

5. How to use snapchat story replies

6. How to build your snapchat following to get past, present and future customers to view your snaps

7. How to use snapchat to SELL cars

8. Overview of Facebook

9. Overview of Facebook and all the new recent features and business profile page changes

10. Brief overview of different types of Facebook ads

11. Overview of how to incorporate Facebook into sales and service aspects of the car business

12. Overview of how Facebook can generate leads and be just as effective as Google pay per click

General manager’s, sales managers, sales staff and marketing personnel would benefit from this. Due to the new faces in our Alberta dealerships, we have had tons of request for more “basic” workshops. However, to try and accommodate all dealership skill levels, this workshop would be suitable for all automotive professionals as we have tailored beginner information with advanced. As alway’s, these are round table workshops and we encourage participation and open dialogue when attending.

Register here.

VIDEO: Entrepreneur OR Job? | 5 Tips For Starting A Business

Many people are looking to take the plunge into starting a business. In 2016, literally anyone with an internet connection and smart phone has the opportunity to launch their own empire, literally from their house. In this video, I talk about why I started a business and the opportunities it has given me.

Below are 5 tips for starting a business:

1. Find your passion and fill a need
2. Be you and be authentic
3. Save 6 – 12 months worth of money so that if your business takes time to grow, you do not feel pressure from bills etc.
4. Talk to your partner about it as they are key in your success
5. Provide VALUE as nobody cares about you and your business, but more so how they benefit

Let me know if you have a job or your own business. if you found value, please like, comment and share!

Finding Your Following: Social Media Strategies That Work | Edmonton Journal Capital Ideas Feature Article

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In the world of clicks, tweets, snaps, facebook posts and just about every other digital and social media platform, stands the business owner wondering which goliath they should tackle first? I was invited to be a speaker on a panel by The Edmonton Journal Capital Ideas team a few weeks back and it was awesome! A room full of small business owners in Edmonton combine to ask some of the best questions regarding effective use of social media.

Here are a few of my favourite questions from the session:

1. How do you cope when your business grows too fast?
2. How do you juggle social media and family/life balance?
3. Should you be scheduling posts and what social media platforms should you use?
4. When dealing within the insurance health fields, how do you form a social media strategy that is still fun amidst all the red tape and governance?
5. How often should you post?
6. Should you be on all platforms?

With social media, I will say it time and time again. It is all about people! Scheduling posts and trying to use social media management tools to distribute content into the world through the various different platforms is a slippery slope because you are dealing with REAL people. I suggest learning and using each platform for the same reasons it’s user base does. Your job as a business owner is to create or curate content that wraps around the platform and speaks to the user.

Here are 7 tips for being successful in social media playing the LONG game:

1. Decide whether you are a DJ or Producer, meaning great dj’s will remix already made music and producer will create something from scratch. Do you create or curate?
2. Create a chart that summarizes each platform so you can repurpose your content based on each social network’s requirement.
3. Create a game plan if you have scheduled content in the event of a disaster
4. Pick two social platforms and make love to them in every way possible so you can get the full advantage of why they are unique and tailor your content to them
5. Figure out what your “why” is and what your “story” is?
6. HAVE FUN
7. Have self awareness

To read the full article in The Edmonton Journal, visit here. I would love to know your thoughts! Send me a message on Snapchat, Instagram or Twitter @RyanHoltz1 :)

Social Selling For Calgary & Edmonton Auto Dealers Digital Marketing Workshop | Meet Your Customer Where They Actually Are, Not Where You Think They Were 10 Years Ago.

RH-MDA-Workshop

Social Selling – Meet Your Customer Where They Actually Are, Not Where You Think They Were 10 Years Ago.

Taking inspiration from the original sales funnel and traditional business development blue print, most relationships are often started using platforms such as Facebook, LinkedIn, Twitter, Instagram and Snapchat.

March 10 – Edmonton
March 11 – Calgary

We will cover:

1. Steps on how to ensure your success in this new age selling process we call “Social Selling”
2. Understanding of how the customer is initiating and often leading this process without the sales person even knowing
3. Examples of product advisors who are taking advantage of this
4. How you as a dealer can implement this into your every day sales and marketing strategy
5. The differences between social selling on different social media platforms
6. How to nurture your relationships before, during and after the sale
7. How your CRM is affected by your social media presence and customer flow habits
8. How to take advantage of marketing automation
9. How to measure and track your results
10.How to connect with buyers who are ready to engage in the buying process

General Managers, Marketing Managers, Service Managers should attend as this directly affects your whole business model including F&I, New & Used and Service. It is 2016, we should all be awake by now.

Register online here.