Guest Speaker For The New Brunswick Auto Dealers Association Annual General Meeting Along With Rick Gauthier, President of Canadian Auto Dealers Association

Photo 2015-11-12, 6 25 04 PMMy second time as a guest speaker for The New Brunswick Auto Dealers Association was great. Very thankful to be invited back for a second year in a row. Jane Young who is the Executive Director put on a marvellous event with meetings and speaker sessions in the afternoon and then an amazing Gala with entertainment from a hypnotist in the evening. I love attending these events as it gives myself a broader knowledge of the auto industry in Canada, not just from a marketing stand point, but as an industry in general.

Photo 2015-11-13, 10 58 41 AMI attended a close door dealer only meeting that had Rick Gauthier, President and CEO of The Canadian Auto Dealers Association giving some information and updating the dealer body on relevant and important items pertaining to the industry. The one statistic he mentioned was absolutely mind blowing in that the auto industry is a 160 billion dollar industry here in Canada which includes dealers, auto body and after market. The dealer portion is around a 100 billion which makes up for around 20% of retail sales in Canada. This industry is alive and well and offers so much diversity, happy to see more and more high performing people enter in.

Photo 2015-11-13, 12 50 48 PMFor my topic this year, I wanted to diversify a bit and not just talk about social media, but rather mindset and digital marketing for auto dealers as a whole. I created a presentation that was thought provoking but zoned in on specific examples that auto dealers in Canada face on a day to day basis.


David Brown, General Manager of Downey Ford introduced me and also sits on the board. He gave an amazing intro speech but most notable is how he mentioned sending one of his marketing people to my digital marketing workshops who was brand new to the auto industry coming from a newspaper background and managed to double their website page views after just one session, you can watch what he say’s in this video. Thanks David!

Photo 2015-11-13, 6 42 56 PMI want to wrap this note up by saying 2015 has been a monster year for the auto industry in terms of change and education.

Photo 2015-11-11, 2 04 18 PMOn my plane ride from Edmonton to Toronto was Premier Rachel Notley who I had to take a quick selfie with, super nice lady! Just goes to show that you never know who you will bump into at any given time! I am super humbled to have the clients I do, but also super excited for our industry moving into 2016. I think for people who are involved in our industry right now or thinking of coming in, there is not better time then now now to immerse yourself in it. So much change and possibility! See you soon!

My Keynote Presentation on Digital Marketing For The Recreational Vehicle Dealers Association of Canada in Las Vegas, Nevada at Bally’s Hotel & Casino

Photo 2015-10-01, 9 57 39 AM First off, thanks to Eleonore and Anita from the Recreational Vehicle Dealers Association of Canada for having me as their keynote speaker at this year’s convention hosted at The Bally’s hotel. Just like the automotive industry in general, auto dealers are starting to tackle the best strategy to engage their customers in their chosen format, the internet. Whether a customer is purchasing a $350,000 RV or a $20,000 vehicle, the scales are dramatically the same. The 2015 automotive customer is educated and highly motivated! This is great as the customer is doing their due diligence to find the perfect vehicle or RV that meets their needs. When looking at a basic sales funnel, we want to meet the customer when they are in their discovery phase as this gives us the best chance when they are ready to pull the trigger.

Photo 2015-11-04, 11 28 57 AM We had just around 100 people representing different Canadian RV dealers and companies in the room to take in some information on remarketing, digital marketing, social media and how to cultivate a marketing strategy that is sure to engage and attract the 2015 educated vehicle customer. We talked about:

  • Overall RV dealer digital strategy
  • Facebook remarketing
  • Internal process and who should be doing your marketing
  • How much money RV dealers should spend
  • How to tell your story in a digital landscape
  • Departmental digital marketing strategies

  • Photo 2015-11-03, 8 01 15 PMOverall it was a great morning with some amazing people going over future marketing ideas and really just having a round table. It is awesome to see the recreational vehicle industry here in Canada striving to new heights to better market themselves in the proper context that their customers require. In future, perhaps we will offer some recreational vehicle dealer digital marketing workshops to help work and train with staff.

    Photo 2015-11-04, 9 57 04 AMIf you have any questions on how to marketing your dealership or would like to inquire about having me work with you and your team to develop and execute your digital marketing strategy, please contact me here.