Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely level, so much that the prospective client is choosing whether or not to allow access. On demand, on time and on point is the expectation. What I love is the client is now the auditor of performance, which it always should have been. Clients are keeping their marketing team honest and to a high standard!

Whether you are a car dealership, jewelry store owner or Realtor, the field is dead even and the deciding factor is held all within the client’s control.

My questions to you is: What are you doing to get better OR How are you taking advantage of this amazing opportunity to reach so many people with a few clicks!

Talk to me here or text me 780.218.5899 – I would love to hear your thoughts!

My Interview On 401 Radio’s Biz Talk With Corrine Dayman Talking About Feet, Social Media And How People And Businesses Are Communicating Via Web, All in Toronto!

So refreshing is the words I would use to describe my most recent radio interview while I was in Toronto to speak at The Canadian Jewellery Expos and Canadian Jewellery group shows. Corrine Dayman had opened up the show by telling me how she came across my article in the Canadian Jewellery Magazine.

We talked about how social media needs to be sexy and fun. In 2015, the way humans are communicating both personally and professionally has changed immensely, therefore the way we market our business has to match the context in which we communicate. I absolutely love what former CEO of Burberry Angela Ahrendts does with brands allowing their story to be told through digital mediums, it is quite amazing actually. Owners of businesses, whether they be jewellery store owners or car dealership owners are all struggling to find that grasp on how to properly tell their story with good content in a digital context.

Some advice I would give to business owners is to take your time and before making the first move, figure out what your current story is and most of all, who your current customer is.

Ex: If I am selling cars and I figure out that my current car buyer is shopping heavy using digital and third party websites to do their research, I would then try and match that path to purchase by gently tapping them through my digital arm whether it be Facebook, Google, Twitter, Instagram or whatever!

We are mobile, we are on the move, we have less time, we have more choices, therefore if we are in business, we must keep up with our customers or risk not being there when they need us. Remember, the customer is in complete control, not us!

Need some help with your online marketing? Need a website or app? Need some staff training in personal branding? Maybe just need to chat? Either way, reach out to me here :)

Sexy, Sophisticated, Innovative Are A Few Words To Describe Tesla! My First In-Person Peek In Toronto Was Great! This Car Is An Auto Marketer’s Dream!

   

 
Well, I was in Toronto on business to speak at The Canadian Jewellery Expo and a little bit of pleasure and stopped into Yorkdale mall. This was the first time I seen the Tesla store. I had to take a step inside and check it out! Clean, minimalistic and sexy is my first impression of the store and the car.
   

   
Having a chat with the Tesla consultant we talked about how I thought Tesla was great, but confusing as a company. Being a stock day trader enthusiast I am constantly following the shares closely as one day, I might add Tesla to my portfolio. Anyhow, the sales rep and I both agreed that the automotive industry in the world and specifically in Canada needs to innovate and involve which it has. A company like Tesla is all about innovation and raising the bar so this is exciting as it just might be that steroid that the automotive sector! Being a automotive marketer who is based in Edmonton but has dealership clients across Canada I see the struggles and pain that dealers are enduring to shift into 2015 digital.

     
For all you Tesla lovers and haters, I would love to know your take on this extremely advanced and unique vehicle!

Ta ta for now!